Better user experiences through a collaborative and pragmatic approach.

• People and relationships over theories and processes
• Outcomes over outputs
• Data over opinions
• Adaptation over a strict plan
• Simplification over complex features

We don’t disregard the value of the latter items, we just value more the former.

UX Reality Check was first introduced as PUX (Pragmatic UX) in the 2018’s Digicom, at IPCA Design School in 🇵🇹 Portugal (Slides).