Adaptation over a strict plan

UX design thrives in flux - user needs shift, business goals evolve, and technology advances. While planning matters, adaptability is fundamental.

Traditional approaches often seek to map every step upfront. Yet UX work rarely follows a straight line.

Research uncovers surprises, technical constraints emerge, priorities change. We must embrace new user insights, adjust to project shifts, and evolve through feedback while maintaining process flexibility.

A flexible framework must allow:

The best UX solutions emerge when we plan enough to move forward confidently, while staying open to adaptation based on learning.

Remember: success isn’t about perfect execution - it’s about delivering the best possible user experience.